Aspiring to an ethical lifestyle can seem overwhelming and often eludes us when we try. There are times when we've made changes that have really cost us something, only to hear later that it is in fact worse to have made such a change.
So we become disenchanted; content to just plod along with the flock, with very little thought or effort to ascertain exactly where our flock is headed.
A growing scientific consensus seems to indicate that we're poised to wander straight off a cliff, but what do they know, really?
The pull of consumerism is strong and the fog of distraction and misinformation is thick. Disenchantment is replaced by disinterest - its too hard to know what's really going on. And so we continue to just plod on.
Anyway, an entire flock will not just wander off a cliff, for those at the front will see it coming.
Who's up the front there anyway?
What... Did someone say Scientists!?!
